Indonesia is no longer just the most populous country in ASEAN. It has become the region’s largest and fastest-growing digital economy, with its market value projected to reach US$130–146 billion by 2025 (up from about US$90 billion in 2024), according to Google, Temasek, and Bain & Company.
This rapid expansion is driven by a population of over 270 million people, more than 210–220 million internet users (around 75–80% penetration), and a society that is now truly mobile-first. Almost 95% of users go online via smartphones, fueling growth in e-commerce, fintech, social commerce, and digital services.
What’s Powering Indonesia’s Digital Economy?
- E-Commerce Leadership: Valued at over US$59 billion in 2022 and still growing, with major platforms like Tokopedia, Shopee, and Lazada.
- Digital Payments: E-wallets such as OVO, GoPay, and Dana are now part of daily life. In fact, about 98% of online merchants accept digital payments (MarketResearchIndonesia).
- Digital Lending: Around 59% of online merchants use digital lending services to support their businesses.
- Social Commerce: TikTok Shop, Instagram Shop, and Facebook Marketplace are rising as powerful sales channels.
Key Opportunities for Thai SMEs and Foreign Investors
- Thai Products in E-Commerce
Food, snacks, cosmetics, and wellness products from Thailand are already popular. Localized packaging and marketing in Bahasa Indonesia can significantly boost sales. - Digital Services
As more Indonesian SMEs move online, there’s strong demand for digital marketing, SaaS, and IT solutions — areas where Thai companies are well-positioned to compete. - F&B and Lifestyle
In urban centers like Jakarta and Bali, apps like GoFood and GrabFood dominate food delivery. Thai F&B brands can tap these platforms to build a loyal customer base quickly. - Halal Digital Economy
As the world’s largest Muslim-majority country, Indonesia has high demand for halal-certified products — from food to cosmetics and supplements — especially in online channels.
How to Get Started
- Set Up a PT PMA (Foreign-Owned Company): Allows 100% foreign ownership in many industries, ideal for long-term operations.
- Partner with Local Players: Distributors, e-commerce partners, or influencers can help reduce risks and speed up market entry.
- Localize Your Brand: Use Bahasa Indonesia, adapt packaging, and run culturally relevant campaigns to connect with consumers.
- Leverage Government Incentives: Special Economic Zones (SEZs) and tax benefits lower costs and improve competitiveness.
InvestinAsia: Your Trusted Partner in Indonesia
Entering Indonesia’s digital economy can be complex, but with the right partner, you can do it with confidence. At InvestinAsia, we help Thai SMEs and foreign investors
Contact InvestinAsia today and take your first step toward building a strong foundation in Indonesia’s digital future.
Tel: (+66) 2 1188 999
Email: hello@investinasia.co.th
Website: https://investinasia.co.th
